A ‘Desert Daughter’ a successful entrepreneur

ANSAmed) – ROME – Born into a Bedouin family in a tent in the Negev Desert, she grew up watching her grandmother mixing herbs and other natural ingredients to make traditional beauty products. As an adult, Mariam Abo-Rkeek, 40, used her traditional family recipes to launch a successful cosmetics brand whose fame has grown beyond Israel’s borders. ”I grew up in a traditional Bedouin family,” the single entrepreneur from the Tel Sheva community wrote on her Facebook profile. ”I was attracted to medicinal herbs since I was a child. My grandmother taught me how to pick them without damaging their ability to reproduce.” It was while studying business in London that she noticed a growing consciousness of natural remedies. ”At the same time, whenever I went home to the Negev, I watched my community leaving the natural life style behind, using more and more synthetic products and losing their holistic world view,” Abo-Rkeek wrote.

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